Your job is to generate leads and promote the interest of your clients. Real’s job is to support you by providing the tools you need to do so, while returning the highest splits possible to you to maximize your earnings. Real does this using mobile technology tools to help you build your brand, generate leads, manage deals and get support – totally paper free.
Real’s smart technology platform includes SkySlope, which allows agents to manage transactions & signature from beginning to end – totally paper-free. It also includes CloudCMA for data-driven market analysis… plus your own, branded IDX-integrated app and website for listing search, client communication, support and more. And Chime CRM is available for a steep discount.
When you join Real, you also join a supportive community of hundreds of agents locally and nationally who interact daily in Real’s mobile app.
And Real provides an on-demand support staff and broker assistance to help answer any questions you may have. Work in your own home, on your own time, with a full staff behind you.
Why choose Real?
If you are motivated to build your own business, you are independent, self-driven and comfortable with working online and you’d like to keep more of your commission while also accessing free, best-in-class technology tools and great support, then Real could be the brokerage you’re looking for.
While traditional brokerages take a large portion of your commission and discount brokerages skimp on support and charge hidden fees, Real provides a larger commission split (85%, with the ability to earn 100% for the remainder of the year after reaching an annual cap) and no hidden fees.
Real can offer both great support and a great split because we cut our own overhead. We are not a franchise so there are no franchise fees, and we use technology and data to automate and optimize processes.
Through an innovative app, agents have the power to grow their own brand, make their own schedules, and work from anywhere, anytime. The app itself gives agents access to transaction documents, marketing materials, a CRM, the latest listings, on-demand real-time support, and even the ability to build a beautiful, custom website and generate a Facebook business page in a few taps.
This is what Real offers today. Tomorrow will be different because Real, along with agents and consumers, is always innovating.
I want to join Real, what's next?
Once you decide to join Real, click "Become a Real Agent" on our website and fill out the form. A recruiter will talk with you and, if it's a fit, send you the the independent contractor agreement (ICA) to e-sign.
Once you sign the ICA and resign from your current brokerage, your individual Real rep will walk you through the process of transferring your license.
What fees do I pay?
There is no monthly fee or transaction fee before you cap. There is a $149 startup fee and a $500 annual brokerage fee, which is deducted from your first two transactions. You are responsible for joining and paying for your membership to a local board of Realtors and MLS. After you reach your annual cap, you receive 100% commission and pay a $225 per transaction fee for sales or $125 per lease.
How do I earn 100% commission?
For the first $80,000 in total commissions, you earn 85% split. After that, you earn 100% split for the remainder of the 12-month period based on your starting date.
How long do I have to reach the cap?
Caps are on a 12 month period based on your anniversary date.
When do I get paid?
Provided you have submitted all transaction documents, it is possible to be paid directly at closing by getting a CDA in states where that is permitted. Otherwise, you will be paid as soon as Real receives and processes the commission check from escrow. You will be paid as an independent contractor, and will be issued a form 1099 at the end of the year.
Is there any minimum sales volume I should commit to?
Real is built for active agents. While we are flexible about sales volume, we do expect agents to contribute toward Real's overall growth through sales and agent referrals.
Who negotiates the commission/fee with my clients?
You do. They are your clients and your deals. Feel free to negotiate what is in the best interests of the clients that also works for you.
What type of license do I need?
A valid real estate salesperson (agent) or broker license is required in one of Real's states. Your license has to be in good standing, and you should have no claims filed against you.
Do you provide office space? Can I work from home?
Real does not provide office space for agents. That’s why we can offer such great splits, technology & support with no monthly fees. We encourage agents who want to use flexible work spaces such as Regus.
What if I need support?
Real has an on-demand support team to help with whatever you need. The team includes transaction specialists, board & MLS experts, tech support & brokers for compliance questions and more. You can tap the team whenever you want through the chat function in your Real app, by email or by phone.
Does Real provide training?
Real offers multiple live training and education opportunities each week with top brokers, agents, and coaches. Every live class is recorded and stored in our extensive video training library giving agents the ability to self-train 24/7. Where available, join a team for one-on-one coaching.
What marketing help do I get?
Real provides you with tools to market yourself, starting with a personal app to share with clients and a website with built-in lead magnets that capture lead info in your app.
Additional options include a print store where you can order business cards, signage, flyers, and car magnets based on professionally-designed templates. And for agents who want to, we have a large discount on Chime Technologies CRM.
Also, agents can opt to get pre-qualified buyer leads from our partner OpCity. There is no upfront cost, but OpCity takes a 30-35% split on closed transactions generated from the leads, on top of Real's 15%.